Mumbai/ Raymond, the favourite brand in Indian Men’s Fashion Industry is completing 100 successful years of couture business and is heading towards new heights of success. The renowned Raymond Suiting Division is headed by Mr. Vikram Mahaldar, a dashing innovator in the industry with over 25 years of experience in this field. Mr. Mahaldar is working as a Chief Business Officer in Raymond Suiting Division.
On this golden occasion, Prateek Vyas, Managing Editor of Textile World Newspaper, had a special interview with Mr. Mahaldar on Raymond’s strong trust in its customers, challenges in the textile business, business promotion and future strategy. Here are the main excerpts of the interview.Vikram Mahaldar is a renowned name with 25 years of experience in the textile industry & currently serves as the Chief Business Officer of the Suiting Division at Raymond Lifestyle Ltd. In his role, he oversees the entire business that includes sales, operations, marketing, product development & supply chain. 
Throughout his career, he has successfully launched multiple product lines that have significantly increased revenue and strengthened market presence in both domestic and international streams. He is passionate about innovation and have led initiatives to improve operational efficiency and embrace digital transformation.
He believes that strong relationships with key stakeholders—suppliers, retailers, and customers—are essential for success in this industry. His strategic planning and market analysis skills enable him to anticipate trends and guide for product offerings effectively. 
Q. The Indian Textile Industry is currently facing a lot of challenges. What is your reaction to this?
Ans: The Indian textile industry is currently navigating a complex landscape characterized by several challenges and emerging opportunities. Over the past 12 to 18 months, the industry has faced sluggish domestic and international demand due to higher inventories leading to a cautious buying approach. This situation has impacted margins due to changing product mixes and underutilized production capacities. Additionally, the industry grapples with skill shortages, regulatory complexities, and heightened global competition, all of which add to operational pressures.
However, there are promising signs on the horizon. The anticipated robust festive season, coupled with strong demand during the wedding season, is expected to stimulate market activity, ease inventory levels, and promote fresh buying. Furthermore, this period is likely to drive demand for premium products, favourably shifting the product mix and allowing for higher margins. By capitalizing on these favourable trends, the Indian textile industry has the potential to come out of the sluggish demand and deliver a robust H2.
Q. Raymond is completing its 100 years and moving towards a new dimension. How are you going to celebrate this happiness?
Ans: We feel immense pride and excitement as Raymond approaches its 100th anniversary. This milestone is not just a celebration of our rich history but a moment to reflect on the values that have shaped us into a leading brand in the textile industry. 
We are the undisputed market leader with a vast product range, offering items from 300/mtr to 300,000/mtr. Our extensive network includes over 1,000 exclusive brand outlets (EBOs), and we sell through more than 10,000 stores, either directly or indirectly, via our wholesalers. Additionally, we have a strong tailoring infrastructure for customized clothing.
To celebrate our achievements, we will host a series of events throughout the year, including road shows, conferences, marketing campaigns, and innovative product launches.
 Q. What will be the strategy of Raymond in the coming years?
Ans: We will continue to invest in our product range, network, and brand presence. This includes extending our offerings into categories where our presence is currently limited like ceremonial fabrics. We aim to strengthen our connections with last-mile dealers to enhance service and support, ensuring we invest in their growth as well.
Additionally, we will promote premium fabrics more aggressively, while also expanding our casual offerings alongside formal wear. Our focus will be on employing the best talent and leveraging technology to drive disruption. We are committed to delivering high-quality tailoring with shorter lead times, ultimately enhancing customer satisfaction.
Q. Raymond is still a consumer favourite. How do Raymond products give them a different identity? 
Ans: Raymond is renowned for its trust and excellence, and we are the industry leader in worsted fabrics, specializing in jacketing, suits, and trousers. With a legacy of 100 years, Raymond instils confidence in our customers, encouraging them to wear and embrace our products with pride.
Raymond also balances innovation with its heritage, ensuring customers not only look good but feel contemporary and relevant. Wearing Raymond is about more than just fashion; it’s embracing a legacy of success and refinement that helps individuals stand out. This unique combination lets consumers project an identity that reflects their values and commitment to quality.
Q. What trends in the fabric industry, is Raymond leveraging, and how does it stand out from competitors to attract costumers?
Ans: Raymond Lifestyle Limited is strategically navigating key trends in the fabric industry, focusing on sustainability and technological innovation while addressing the growing demand for performance, ceremonial, premium, and stretch fabrics. 
In performance fabrics, Raymond integrates advanced features such as moisture-wicking and breathability, alongside innovations like smart textiles that enhance functionality. Stretch fabrics are increasingly popular for their comfort and versatility, allowing for ease of movement in both casual and formal wear. For ceremonial fabrics, the brand emphasizes on rich textures and traditional craftsmanship, offering customization options to reflect individual styles. Additionally, premium fabrics are crafted with high-quality materials and superior craftsmanship, often with an eye toward sustainability. What sets Raymond apart is its strong heritage and commitment to quality, built over decades of expertise. With a diverse product range that meets various market needs and a robust distribution network ensuring reliable availability, partnering with Raymond allows dealers to align with a trusted leader that provides consistent quality, strong support, and effective marketing resources, making it a compelling choice in the competitive fabric landscape. The company also prioritizes eco-friendly raw materials and sustainable production practices, appealing to environmentally conscious consumers
Q. Kindly describe the utility of Terry Wool Fabrics.
Ans: Wool is indeed a remarkable fabric, celebrated for its moisture-wicking abilities and temperature regulation. Its capacity to trap air allows it to insulate during cold weather while remaining breathable in the heat, making it versatile for year-round wear. The excellent drape of wool enhances the fit and flow of garments like trousers, contributing to their sophistication.
Additionally, wool features a subtle sheen rather than a shiny finish, which adds to its sophisticated appearance. The wide color palette and luxurious texture further enhance its elegance, making it a favorite among designers and consumers alike. The high-quality finish of wool products ensures durability and longevity, solidifying its reputation as one of the best fabrics available. Whether for formal attire or casual wear, wool remains a timeless choice.